Google is rolling out and expanding features like AI Overview and introducing AI Mode, Meta has resumed training its AI models – OpenAI, Perplexity, Copilot, Claude and other AI firms are using journalism to ground their generative AI search producing also hallucinated content, including fabricated links to legitimate news websites.
The mutation of search engines into answer machines not only threatens publishers’ viability and sustainability, but also the integrity of the global information ecosystem, free expression and cultural diversity.
Big techs are increasingly extending their power. In Denmark, we believe that this growing imbalance demands a collaborative and coherent response – one that brings together all stakeholders to address these profound challenges and protect the public interest.