AI is poised to reshape how we work and live, and high-quality, responsibly sourced content matters more than ever. A healthy, open Internet — one that continues to incentivize the creation of content, especially from a diverse set of content creators — is essential for AI to flourish. “Building a better Internet requires a permission-based approach — one that respects creators while enabling innovation”, said Stephanie Cohen, Chief Strategy Officer for Cloudflare. When publishers have confidence that their work is protected and compensated, they can continue investing in the content that AI models rely on. The future of AI depends on getting this right: balancing protection and innovation by creating a sustainable ecosystem that allows for strong protections and safeguards and a system for monetization.
Together, Cloudflare and DPCMO aim to ensure that AI innovation evolves in a way that is permission-based, transparent, and equitable — giving publishers meaningful agency over how AI systems access and use their content. This is critical for AI to thrive – as models trained on trusted, high-quality, permissioned content perform better, and produce more reliable outputs. By empowering publishers to manage how their work is leveraged, we can help build a better Internet: one where quality content thrives, AI companies gain access to cleaner and more dependable content, and innovation strengthens the open web.
“Our collaboration with Cloudflare is a critical step in empowering publishers to maintain agency in the age of AI. By exploring opportunities together, we aim to protect the future of the web so that quality journalism can continue to flourish – while also ensuring that AI innovation evolves to sustain a healthy, secure, and thriving digital ecosystem.” Karen Rønde, CEO DPCMO said.
DPCMO and Cloudflare are partnering together to empower publishers to control their content and protect what they create. By implementing AI and state of the art security, publishers can safeguard their work, ensure sustainable distribution, and uphold the principles of an open Internet – putting control of content and creativity where it belongs.