ProRata.ai and DPCMO have signed a Letter of Intent to explore collaborative opportunities aimed at ensuring fair credit and compensation for the use of Danish media content in the era of generative AI.
Bill Gross, CEO of ProRata.ai, stated, “Our collaboration with DPCMO underscores our commitment to safeguarding the rights of content creators. By combining our attribution technology with DPCMO’s extensive reach in Denmark, we aim to set a new standard for fairness, attribution, and transparency in the generative AI era.”
Karen Rønde, CEO of DPCMO, added, “It is a great pleasure to engage with ProRata.ai, which acknowledges that human-made quality content has value. The enhancement of intellectual property rights since the Industrial Revolution has played a crucial role in encouraging innovation, fostering technological progress, and stimulating economic growth. We look forward to exploring business opportunities.”